Wholesale Customers for WooCommerce

Requirements

• WordPress 5.8 or higher
• WooCommerce 5.0 or higher (tested up to WooCommerce 9.0)
• PHP 7.4 or higher

Option A - Install from WordPress.org (recommended)

1. In your WordPress admin, go to Plugins → Add New Plugin.
2. Search for Wholesale Customers For WooCommerce.
3. Click Install Now next to the plugin by Pacific Plugins.
4. Click Activate once installation is complete.

Option B - Upload a zip file

1. Download the .zip file from WordPress.org.
2. In your WordPress admin, go to Plugins → Add New Plugin → Upload Plugin.
3. Choose the downloaded .zip file and click Install Now.
4. Click Activate Plugin once installation is complete.

After activation

Once active, the plugin adds a Wholesale Settings tab inside WooCommerce → Settings. No licence key is required - the plugin is entirely free.

All settings live under WooCommerce → Settings → Wholesale Settings. The tab is split into three sections: Pricing, Order Restrictions, and Customer Notices.

Pricing

• Global discount (%) - A percentage automatically deducted from every product's price for wholesale customers. Leave at 0 if you intend to set prices per product only.
• Apply discount to sale prices - Choose whether the global discount stacks on top of a product's current sale price, or whether it always applies to the regular (non-sale) price.
• Discount tax base - For stores that enter prices inclusive of tax, choose whether the discount is applied to the stored product price or to the tax-exclusive portion only.
• Hide retail price - When enabled, wholesale customers see only their discounted price on product pages - the regular retail price is not shown alongside it.
• Show "You save" display - Shows the exact savings amount and percentage on the product page for wholesale customers.
• Disable coupons for wholesale customers - Prevents coupon codes from stacking on top of wholesale pricing.
• Customisable wholesale price label - Change the label text shown before the wholesale price on product pages (default: "Your wholesale price:").

Order Restrictions

• Minimum cart total - Wholesale customers cannot check out if their cart total (before tax) is below this value. Leave at 0 for no minimum.
• Catalog / private store mode - Hide prices and the Add to Cart button from guests only, or from all non-wholesale visitors, turning your store into a B2B-only catalogue.

Customer Notices

• "Log in for wholesale pricing" notice - Shown on product pages to guests and non-wholesale customers. You can customise the message text and add an optional link URL (e.g. to a wholesale application page).
• "No wholesale pricing available" message - Shown to wholesale customers on products that have no specific wholesale price or global discount configured.

Assigning a wholesale customer

Wholesale status is granted per user from the WordPress Users screen.

1. Go to Users → All Users in your WordPress admin.
2. Click the username to open their profile.
3. Scroll to the Wholesale customer checkbox and tick it.
4. Click Update User. The customer now receives wholesale pricing immediately.

The Users list also gains a Wholesale column and a Wholesale Customers filter link so you can quickly see all wholesale users at a glance.

Setting a per-product wholesale price

You can override the global discount with a fixed wholesale price on any individual product.

Simple products

1. Open the product in the WordPress editor.
2. Go to the Product data panel → General tab.
3. Enter a value in the Wholesale price field.
4. Update the product. Wholesale customers now see this price instead of the discounted regular price.

Variable products

1. Open the product and go to the Variations tab.
2. Expand a variation and enter a value in its Wholesale price field.
3. Repeat for each variation as needed. Variations without a price fall back to the global discount.
4. Save changes.

Bulk editing wholesale prices

You can set or clear wholesale prices without opening each product individually.

• Quick Edit - Hover a product in the Products list and click Quick Edit. A wholesale price field appears inline.
• Bulk Edit - Select multiple products, choose Edit from the Bulk actions dropdown, and apply a wholesale price to all selected products at once.

Wholesale Customers admin screen

Go to WooCommerce → Wholesale Customers to see a dedicated list of all wholesale users, including their order count and the date they were assigned. You can search, sort, and bulk-remove wholesale status from this screen.

What wholesale customers see

• Product page - Their wholesale price is shown under the regular price, along with an optional "You save X%" notice.
• Cart & checkout - Line items show a "Wholesale" badge and a "Wholesale savings" row shows the total saved on the order.
• Order emails - Order confirmation emails include the wholesale savings amount.
• My Account - A "Wholesale Account" panel confirms their status and the date it was granted.

Wholesale notice shortcode

Place the wholesale call-to-action notice anywhere on your site - homepage, landing pages, or widgets - using:

[wcs_wholesale_notice]

Optional attributes:

• login_text - Text shown to guests (default: "Log in for wholesale pricing").
• apply_text - Text shown to logged-in non-wholesale customers.
• active_text - Text shown to active wholesale customers.
• url - URL the notice links to (e.g. your wholesale application page).

Orders screen filter

In WooCommerce → Orders, a Wholesale Customers filter lets you view only orders placed by wholesale customers. Wholesale orders are also tagged internally at checkout - they remain identifiable in reports even if a customer's status later changes, and a "Wholesale Order" badge appears on the order edit screen.

REST API

Wholesale status can be read and set via the standard WooCommerce REST API. The wholesale_customer field (boolean) is available on the /wc/v3/customers/{id} endpoint for both GET and POST/PUT requests.